Inaugural LectureFebruary 2015
These challenges all require us to modify our everyday behaviour. We have all heard the arguments for change, but little happens. I suggested that we may need to think differently about the way the human mind works if we are to understand human behaviour and promote adaptive behaviour change. As a starting point, we must recognise that people don’t actually have a mind – they have two, and this is why people behave in certain ways. Human beings have ‘a divided self’ and how the two separate systems interact may ultimately hold the key to our survival.