Climate Change Conference

June 2015

Using eye tracking my colleagues and I demonstrated that optimists seem to focus longer (fixation duration) on 'positive' messages about climate changes, that is that the science isn't necessarily that clear and the effects may not be that bad in the end, compared with those lower in dispositional optimism.  Given that over the past few decades we have been training 'positive thinking' and optimism, we may, in effect, be contributing to this failure to get the harsh reality of climate change across to the general public.  The feedback to the talk was excellent.