Another very successful year of Dragons’ Den, where I worked with two new dragons – Merry Baskin, Founder of the Baskin Shark Planning Consultancy, and Ian Armstrong, former global head of advertising for Jaguar Land Rover.

In Dragons’ Den, third year students at Edge Hill University use their knowledge of psychology to make a commercial pitch to industry experts.

Merry commented:

“Firstly may I say how impressed I was on the whole day – the quality of the set-up, student ideas and attitude to their projects was fantastic. It is also a hugely rewarding day for the Dragons and a truly excellent project from which I am sure the students learnt a huge amount – not only in their own ability to take forward their knowledge to the commercial world but also from the ability and creativity of their peers.”

Ian was equally impressed with the quality of the ideas generated by the Edge Hill Psychology students.