A very successful launch of my new book ‘The Conflicted Mind’ at Edge Hill University.

Amongst other things, I talked about how the tobacco industry had successfully marketed cigarettes over a number of decades using depth psychology to probe underlying motivations, and how they had turned the scientific evidence on the link between smoking and lung cancer into a ‘scientific debate’, using a number of influential psychologists to support their argument (involving secret payments). It’s no wonder that my family and so many others were so conflicted on this issue.